Since I was hired at DIRECTV in May 2015, and since DIRECTV was acquired by AT&T only a few short months after, the company has been through several departmental re-organizations. The running tally amounts to an average of one and a half or two re-orgs per year since I joined the company. But throughout all that shifting, my focus has remained mostly the same -- up until recently, I was responsible for digital content strategy with a focus on marketing and messaging in the effort to acquire new DIRECTV subscriptions.
With the most recent re-org, though, I earned a promotion and am now managing a team of 12 people with a slightly different focus. This is my first time in a management role, and I accordingly dove into It's Your Ship: Management Techniques From the Best Damn Ship in the Navy on my Kindle. It's a book I'd picked up a while ago and hadn't gotten into yet, but my promotion gave me a good excuse to highlight plenty of notes while going through this short read.Read More